Industry Consolidation in Lead Verification: What ActiveProspect’s Acquisition of Verisk Marketing Solutions Really Means
Yesterday, ActiveProspect announced a significant strategic acquisition: Verisk Marketing Solutions (VMS) — the business unit formed around Jornaya and Infutor — from Verisk Analytics. The move instantly reshapes the competitive dynamics in the consent verification, identity resolution, and marketing intelligence space. This isn’t just another mid-tier acquisition; it signals a consolidation of two of the […]