FormClue Pricing Explained: Certification vs. Retention (With Real-World Examples)

When it comes to lead compliance, one of the biggest frustrations companies face is confusing pricing models, long‑term contracts, and unpredictable monthly bills. FormClue (FC) was built to be the opposite of that — simple, transparent, and flexible.

At its core, FormClue pricing is based on two completely separate actions:

  1. Certification – creating certificates of proof
  2. Retention – storing those certificates long‑term

You only pay for what you actually use.

Let’s break it down.

Certification: Always Free

Certification is the act of generating a certificate that proves:

  • Proof of signup
  • Proof of consent
  • Form submission data
  • Page content at time of submission
  • Session replay evidence
  • Timestamps, IP address, and metadata

To certify leads, you simply place FormClue’s code on your form.

Certification Includes:

  • Unlimited certificates
  • Unlimited domains
  • Unlimited session replays
  • API access
  • Lead search tools

All Certificate Data Is Available for Free

Every data point captured within a FormClue certificate is available to view at no cost.

This includes all information shown in the certificate details screen, such as the certificate ID, page URL, visit date and time, expiration countdown, time on page, visitor IP address, ISP, approximate location, device type, browser version, operating system, and full consent details including checkbox text and agreement status.

Users can freely view, search, and verify this information directly within their account without spending credits.

Retention only controls how long a certificate is stored. It does not affect access to the data itself.

Cost: $0

You can generate unlimited certificates without paying anything.

This allows you to fully test FormClue, validate your compliance flow, and even operate without retention if you choose.

Retention: Optional, Pay‑As‑You‑Go

Retention is only required if you want to store certificates inside your FormClue account for future access.

Retained certificates can be:

  • Viewed at any time
  • Shared securely with buyers or third parties
  • Used for audits, disputes, or litigation (sometimes years later)

Each retained certificate is stored for up to 5 years.

Retention Pricing Structure

Retention uses a credit‑based model.

Each retained certificate consumes 1 credit.

Credit Pricing Tiers

  • 1,000 credits @ $0.10 per credit
  • 10,000 credits @ $0.07 per credit
  • 25,000 credits @ $0.05 per credit
  • 100,000 credits @ $0.03 per credit
  • 500,000 credits @ $0.015 per credit

The more volume you run, the cheaper each certificate becomes.

Flat Storage Fee — No Matter the Volume

In addition to credits, FormClue charges a simple:

$50 per month flat storage fee (only if you retain certificates)

This fee covers any amount of retained certificates:

  • 10 certs → $50/month
  • 10,000 certs → $50/month
  • 10,000,000 certs → $50/month

There are no per‑certificate storage charges.

Why this matters

Most compliance platforms charge per certificate per month, which can easily result in:

  • Hundreds or thousands of dollars in storage fees
  • Bills that grow forever
  • Massive costs just to keep historical proof

With FormClue, storage cost is fixed and predictable — regardless of scale.

No Contracts. No Minimums. No Expiration Pressure.

FormClue does not lock customers into:

  • Long‑term contracts
  • Monthly minimum spend requirements
  • Use‑it‑or‑lose‑it credits

How it works:

  • Buy credits when you need them
  • Use them at your own pace
  • Credits never expire

You could:

  • Buy 500,000 credits at $0.015 each
  • Use them over a month
  • Or stretch them across an entire year

Same price. Same flexibility.

This makes FC extremely budget‑friendly for:

  • Seasonal traffic
  • Fluctuating lead volume
  • Startups and agencies
  • Data brokers operating on margins

Real‑World Pricing Examples

Example 1: Small Website

  • 1,000 leads per month
  • Retain all certificates

Costs:

  • 1,000 credits × $0.10 = $100
  • Storage fee = $50/month

Total: $150/month

Example 2: Growing Lead Operation

  • 25,000 retained certs

Costs:

  • 25,000 credits × $0.05 = $1,250
  • Storage fee = $50/month

Total: $1,300/month

All certificates remain available for five full years.

Example 3: High‑Volume Data Broker

  • 500,000 retained certificates

Costs:

  • 500,000 credits × $0.015 = $7,500
  • Storage fee = $50/month

Total: $7,550

For comparison, many competitors would charge thousands per month in storage alone at this volume.

Key Takeaways

  • Certification is always free
  • You only pay if you choose to retain certificates
  • Retention lasts up to 5 years
  • Credits are pay‑as‑you‑go
  • No contracts, no minimums
  • $50 flat storage fee regardless of volume

FormClue’s pricing model is designed to scale cleanly — whether you certify 100 leads a month or 10 million.

You stay compliant, your costs stay predictable, and your data remains accessible when it matters most.

FormClue Pricing Explained: Certification vs. Retention (With Real-World Examples)
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